Planning with direction
We analyze the brand, the objectives and the target audience to design a clear and effective strategy.
We help you define what to say, when and how - with intention.
Discourses that create identity
We build narratives that reflect the studio's DNA and reinforce its distinctiveness.
We work on tone, language and structure to communicate with clarity and authenticity.
Organize, structure, communicate.
We help studios plan and manage their presence - website, social media, press, awards - with a focus on consistent communication and project visibility.
We work on channel organization and message alignment to ensure a clear, professional and recognizable presence.
Applied consulting and continuous evolution.
We offer face-to-face or online sessions adapted to teams and small studios.
Training on speech, image, planning, awards or social media.
We accompany repositioning processes and ensure monthly strategic support.
Grafta was born from the experience of João Morgado - architectural photographer with more than 15 years of international experience - and the awareness that it's not enough to have good projects - you have to know how to project them to the world.
We combine strategic vision, editorial sensitivity and knowledge of the sector to support studios in the way they project themselves to the world.
We work with creative brands that want to structure their presence, refine their discourse and communicate with direction - with less noise and more intention.
At Grafta, whether you're an architecture studio or a design-driven brand, we help you communicate with intention, clarity, and direction.